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Want to lure in the ladies? See how Aston Martin does it…

25 September 2012

Some women like the romance of flowers and candle lit dinners, however Aston Martin takes the art of seduction to a new level.

In an official announcement Aston Martin said that they would make special focus on their newest priority women. In an effort to strengthen bonds with existing female owners and attract more women owners to buy their cars, Aston Martin held a ladies day on Thursday 20th September.

The event held at its Newport Pagneli showroom saw 30 potential female buyers get together with their guests to be seduced by Astons range of stunning sports cars. From the V8 Vantage to the four door Rapide, the ladies got to enjoy the cars as well as seeing them in action with specialists from the Aston Martin performance team.

This event allowed us to engage with our existing female customers and those interested in Aston Martin, said Paul Spires, Aston Martin Works general sales manager.

Wed like to encourage more women to consider Aston Martin. It is possible that the perception and reality of Aston Martin ownership are quite different. Every model in the current Aston Martin range, from the V8 Vantage to the four-door Rapide, is stunning, great to drive and amazingly practical, he added.